Data about how consumers use everyday products is likely to increasingly be communicated through the Internet of Things
Indicate whether the statement is true or false
TRUE
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In recessions, the short-term expected real interest rate usually
A. rises by about 4 percentage points. B. rises by about 2 percentage points. C. declines by about 2 percentage points. D. declines by about 4 percentage points.
Which of the following is a comprehensive review and assessment of a company's marketing environment?
A) a marketing plan B) a marketing audit C) a marketing mix analysis D) a portfolio analysis E) a balanced scorecard
Hofstede operated under the assumption that within each nation, culture was ______.
*a. uniform and relatively static b. complex and dynamic c. easily measured d. unique to that nation
Businesses that strive to determine what customers need or want and then develop products to satisfy those needs and wants are operating in a(n) ____ orientation.
A. production B. disruptive C. sales D. evolutionary E. market