Why would competitor information be included in a data warehouse? How would it be used?
What will be an ideal response?
Answers will vary! Generally, companies generally cannot get too much information about their competitors. Any prior trends or information that might be useful to predict competitor (and/or industry) performance might be useful. Companies may also subscribe to data feeds from information suppliers specializing in that industry, such as Nielson/IRI, Nielson Audio, etc.
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