A field service representative for Sears shows up at your front door. Which type of computer is he likely to have?
a. a personal computer (PC)
b. a PDA
c. a laptop
d. a server
e. a minicomputer
b. a PDA
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Consumers make approximately 60% of all purchase decisions in the retail store.
Indicate whether the statement is true or false.
The main difference between B2C and B2B markets is ________.
A. services sold by B2B salespeople are more expensive and technically complex than those in B2C. B. B2B requires more supervision and performance evaluation than B2C. C. good interpersonal and communication skills are more important for B2C than for B2B. D. B2B requires more knowledge of the products being sold than B2C. E. B2C requires the ability to discover customer needs and solve their problems more than B2B.
________ is/are composed of all relevant forces outside a firm's boundaries, such as competitors, customers, the government, and the economy.
A. Open systems B. The barriers to entry domain selection C. Relative constraints D. Conditions of certainty E. The external environment
An additional burden of CR may be that ___________________________
a. leadership will not know how to market the CR advantages. b. consumers may fear the products or services will just add cost regardless of the superiority of such. c. consumers may ask what is in it for them and shy away from the products or services. d. consumers may ask for greater transparency into how new practices will differ from old, and what the expected results will be.