Why might a marketer be concerned that marketing research conducted online would not yield results representative of the general population?

What will be an ideal response?


While Internet use is growing in America, many lower-income individuals have limited or no access to the Internet; any groups without Internet access would not be represented in the results.

Business

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A $54,000, four-month, 12% note payable was issued on October 1, 2018. Which of the following would be included in the journal entry required on the note's maturity date by the borrower? (Do not round any intermediate calculations, and round your final answer to the nearest dollar.)

A) a credit to Note payable for $56,160 B) a credit to Cash for $54,000 C) a debit to Interest expense for $540 D) a debit to Interest payable for $540

Business

The bond indenture may provide that funds for the payment of bonds at maturity be accumulated over the life of the issue. The amounts set aside are kept separate from other assets in a special fund called a(n)

A) enterprise fund B) sinking fund C) special assessments fund D) general fund

Business

The media is usually culturally unbiased in its perception of world events

Indicate whether the statement is true or false.

Business

The Securities and Exchange Commission (SEC), created by the Congress to enforce federal securities laws, is an example of a(n) ________

A) intelligence agency B) congressional body C) judicial body D) administrative agency

Business