In the early days of Apple computer, employees often talked about the way in which co-founder Steve Jobs would interview potential employees interested in joining the first Macintosh team. He would ask questions such as “how many times have you taken acid?” and “when did you first lose your virginity?” Supposedly to weed out the wimps who were no good at thinking on their feet. It has
also been said that when Jobs interviewed John Sculley, than CEO of Coca-Cola to take over Apple, he asked him "Do you really want to sell sugared water for the rest of your life or do you want to change the world. This communication strategy, which is used to build group loyalty and organizational identity is called ____________.
A. sacred stories
B. group ritual
C. carrot and stick strategy
D. management culture
E. relational talk
ANS: a
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The notion that the mere threat of any kind of lawsuit decreases the aggressiveness of the news media and their willingness to pursue and publish/broadcast hard-hitting stories is most commonly referred to as ______.
a. actual malice b. chilling effect c. common law malice d. rhetorical hyperbole
As your textbook explains, using visual aids can be a good way to vary the pacing of an online speech.
Answer the following statement true (T) or false (F)
Which of the following is the best example of an abstract word?
a. textbook b. table c. computer d. dictionary e. fairness
The ____ persuasive organizational pattern is particularly useful when the audience may be unaware of a problem or how they personally can work toward a solution.
a. problem-solution pattern b. problem-cause-solution pattern c. motivated sequence d. None of the choices is correct.