When Starbucks first opened, many critics suggested, "No one will pay $4 for a cup of coffee." Starbucks's critics suggested consumers would not be ________ to the company's offerings.
A. perceptive
B. reachable
C. responsive
D. identifiable
E. quantifiable
Answer: C
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A highly committed follower who does his job consistently well needs which type of leader?
A. supportive B. directive C. coaching D. delegating
If a company constructs a laboratory building to be used as a research and development facility, the cost of the laboratory building is matched against earnings as
a. research and development expense in the period(s) of construction. b. depreciation deducted as part of research and development costs. c. depreciation or immediate write-off depending on company policy. d. an expense at such time as productive research and development has been obtained from the facility.
A traditional pharmacy that adds a line of school supplies during August and September illustrates which merchandising strategy?
a. scrambled merchandising b. trading up c. selling complementary goods d. handling substitute products
The ________ tier acts as the intermediary between the client applications and the database
A) presentation B) business C) logical D) middleware