When a speaker uses "we" rather than "you" to refer to his or her relationship with the audience, what

is the speaker doing?

A) comparing
B) reinforcing
C) agenda setting
D) clarifying
E) gaining attention


B

Communication & Mass Media

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A(n) ____ reviews information and reinforces ideas, before moving on to the next

part of the message, to help keep the audience mentally on track. A) signpost B) verbal marker C) internal preview D) internal summary

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. The most appealing definitional approach for family communication scholars is the transactional approach. 2. Aunts and uncles are considered part of the family of origin. 3. Every nuclear family also is a small family subgroup within a larger family conceptual group. 4. Some families are more discourse dependent than others; having to account for how they are family or why their family is different from the traditional family form.

Communication & Mass Media

Carlos is about to make an important presentation. He admits he is

very nervous and hopes that he remembers to avoid saying "and uh" or "um" so often. Which of the following fears probably underlies his communication apprehension? a. Fear of failure b. Fear of the unknown c. Fear of others d. Fear of breaking the rules e. Fear of the spotlight

Communication & Mass Media

The basic unit for magazines is the

a. Spread b. Page c. Column inch d. Insert

Communication & Mass Media