Briefly explain the concept of brand equity
What will be an ideal response?
Brand equity is the differential effect that knowing the brand name has on customer response to the product and its marketing. It's a measure of the brand's ability to capture consumer preference and loyalty. A brand has positive brand equity when consumers react more favorably to it than to a generic or unbranded version of the same product. It has negative brand equity if consumers react less favorably than to an unbranded version.
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Prime costs are the combination of direct labor costs and factory overhead costs
Indicate whether the statement is true or false
What is a distributional interest? Explain the terms of its transfer
What will be an ideal response?
Persuasive advertising is often used when competition
A. is ineffective. B. is cooperating. C. is most intense. D. is declining. E. is nonexistent.
Rural Power Utility, Inc, enters into a contract with Shovel Excavation Service to dig up, replace, and rebury Rural's cables in a certain location. Rural advances Shovel 10 percent of its cost. The parties rescind the contract. Shovel's refund of the payment is
a. a penalty. b. liquidated damages. c. restitution. d. a breach of contract.