Describe how culture might affect the application of the main content theories of motivation?
What will be an ideal response?
The majority of cross-cultural research on content theories has focused on higher order needs, such
as achievement or self-actualization, while ignoring lower order physical survival needs. However, most
people, even in the developed world, may be concerned primarily with meeting lower order needs, not
developing satisfying social relationships, seeking personal achievement, or pursuing self-actualization.
Societal stratification in many societies affects the dominant needs of individuals. Thus, the things that
motivate people in different strata of society might be quite different across cultures.
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