Wilbur Schramm expressed his conceptualization of the fraction of selection as the:

a. expectation of reward divided by the effort required.
b. amount of time spent watching divided by the number of programs watched.
c. uses to which people put media divided by the gratifications they seek fromthat use

d. gratifications people seek from media use divided by the uses to whichpeople put the media.


a

Communication & Mass Media

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Thomas made a late night run for party supplies

When he arrived at the store, 1. he saw dimmed lights inside and no cars in the parking lot, 2. he thought that an open store would have bright lights and customers, so he decided that 3. the store must be closed. In this example, statement 3. is the A) claim. B) reasoning. C) supporting material. D) pathos. E) fallacy.

Communication & Mass Media

You have been asked to justify your role and presence as a social media professional at an interview setting. Discuss how you would make an argument you are the right person for the job based having certain qualifications.

What will be an ideal response?

Communication & Mass Media

The term "mystery"

a. suggests that the words we use not only create and name things in our experience of reality but also limit them and can make them invisible. b. refers to making meaning. c. refers to the idea that coherence and coordination are concrete representations of reality. d. describes how there is nothing more to reality than what is created by our words. e. assumes that words never have the power to limit our perceptions of the world.

Communication & Mass Media

Negative emotions, particularly fear appeals, are generally more effective than using positive emotions as motivators.

Answer the following statement true (T) or false (F)

Communication & Mass Media