When automakers include air bags, cruise control, satellite radio, and GPS systems in their consumer products, these features are considered to be quality ________
A) killers
B) drivers
C) enhancers
D) aesthetics
E) determinants
C
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Company management is having a difficult time deciding whether to allot more money to a marketing campaign involving ad buys and promotional events, or to a staff of sales representatives to sell the organizers
What factor should they consider in allotting the budget? A) A national marketing campaign can cost more than the yearly salaries of an entire sales department. B) A marketing campaign can reach prospects in several geographic areas at the same time. C) Salespeople can visit several retail outlets a day. D) Salespeople work on commission. E) Even with a marketing campaign, retail outlets will need to order through and be trained on product knowledge by salespeople.
The rules, values, and attitudes of culture are inherent; that is, we are born with them
Indicate whether the statement is true or false
To avoid the possibility of biasing responses to your questionnaire, you should
A) include an "other" category as the first alternative. B) omit "other" from the listing of alternatives in most questions. C) use broad categories for all alternatives. D) recruit a homogeneous population of the sample. E) arrange alternatives alphabetically or in another logical order.
On January 1, Year 2, Kincaid Company's Accounts Receivable and the Allowance for Doubtful Accounts carried balances of $66,200 and $1900, respectively. During Year 2, Kincaid reported $166,000 of credit sales, wrote off $1400 of receivables as uncollectible, and collected cash from receivables amounting to $185,700. Kincaid estimates that it will be unable to collect one percent (1%) of credit sales.Which of the following describes the effects of Kincaid's entry to recognize the write-off of the uncollectible accounts?
A. Does not affect assets or stockholders' equity. B. Increase assets and stockholders' equity. C. Increase assets and decrease stockholders' equity. D. Decrease assets and stockholders' equity.