Why is it important to make a distinction between subliminal perception and subliminal persuasion? What has empirical research revealed about each?
What will be an ideal response?
Answer: A good answer will include the following key points.
• Subliminal perception refers to the ability of a stimulus, which we are not aware of, to affect our behavior.
• Non-conscious processing of sensory stimuli does occur.
• Studies demonstrate that subliminal perception can have an effect on our behavior.
• However, the effect is very small.
• Subliminal persuasion refers to the ability of subliminal stimuli to manipulate a person's attitudes and behavior.
• Most attempts by scientists to demonstrate subliminal persuasion have been unsuccessful.
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