Demi operates Eyes Wide Open, a small-business optician enterprise. To raise capital, Demi contacts Foster, a venture capitalist. Besides capital, Foster will most likely

A. assist in the drafting of a business plan.
B. decline a proportion of future profits.
C. offer assistance with respect to marketing.
D. refrain from demanding operational control.


Answer: C

Business

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Which of the following is NOT a benefit of a social media presence for a brand?

A) Social media allows marketers to establish a public voice and presence online. B) Social media can cost-effectively reinforce other communication activities. C) Social media can encourage companies to stay innovative and relevant. D) Social media can be used to build or tap into online communities. E) Social media allows companies to have a short-term focus.

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In what type of purchase would one person most likely assume all or most buying center roles?

What will be an ideal response?

Business

Many companies are experimenting with some variation of their basic compensation plans such as awards in the form of cash or points that can be used to purchase prizes. Award programs can be styled to suit a variety of sales objectives

List and describe four possible objectives.

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A cover message should ________

A) begin by addressing the reader by name when possible B) begin formally with To Whom It May Concern C) be addressed to a job title such as Hiring Manager or to a department such as Human Resources Department D) omit the salutation altogether

Business