A software company wants to update its website with information about some of its new products. The PR manager suggests the details are prepared and posted in a question-and-answer format. What is this format called?
a. FAQ
b. Media
c. Advisories
d. Facts
A
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______ occurs when a person tells her partner something private, and her partner responds by sharing something private too.
A. Dyadic effect B. Conflict management C. Veracity D. Emotional support
Today, mass media programmers and producers advertising their products through the mass media:
a. think that media messages affect all audience members in the same way b. ignore demographics and psychographics c. construct particular messages for particular groups of people d. are only interested in reaching a large audience
According to research cited in the text, women
a. Defer to men when making new car purchases b. Are more fact oriented and less concerned with nuance c. Influence over 80% of all consumption decisions d. Look at advertising basically the same way as men
The type of body organization that examines the essential elements of a topic is known as the ________ pattern of organization.
Fill in the blank(s) with the appropriate word(s).