The societal marketing concept holds that ________
A) consumers will not buy enough of a firm's products unless the firm undertakes a large-scale selling and promotion effort
B) a company's marketing decisions should focus on creating economic value in a way that also creates value for the surrounding environment
C) the society will only favor products that are available and highly affordable
D) achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do
E) consumers will favor products that offer the most in quality, performance, and innovative features
B
You might also like to view...
According to the gap model of service quality, which of the following is true of gap 1?
a. It results from a lack of understanding or a misrepresentation of customers' needs, wants, or desires. b. It results from management's inability to translate customers' needs into delivery systems within the firm. c. It can result in misleading or deceptive advertising campaigns promising more than the firm can deliver. d. It can be corrected by training employees so that they know what management expects and encouraging teamwork.
Which is the recommended format for writing the date of February 10, 2011, in an international business document?
a. 2/10/11 b. 10.2 2011 c. February 10, 2011 d. 10th of February, 2011
What is relative PPP, and why does it represent a weaker relationship between exchange rates and prices than absolute PPP?
What will be an ideal response?
At pretrial conferences, judges often encourage:
a. parties to attempt to reach an out-of-court settlement b. the plaintiff to drop the case c. the defendant to plead guilty d. the defendant to drop the case e. the plaintiff to give the defendant more time to prepare a defense