Which is the recommended format for writing the date of February 10, 2011, in an international business document?
a. 2/10/11
b. 10.2 2011
c. February 10, 2011
d. 10th of February, 2011
B
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Which of the following statements is true of members of Generation X?
a. They were hit hard by the Great Recession. b. They spend the least on food and family-oriented products. c. They are aged between eighteen to twenty-five years. d. They spend the least on housing than any other cohort.
Expected activity completion time can be calculated (where a = optimistic completion time, b = pessimistic completion time, and m = most likely completion time) as:
a. t = (a + m + b)/3 b. t = (2a + 2m + 2b)/6 c. t = (a + 5m + b)/6 d. t = (a + 4m + b)/6
A public utility that has adopted the marketing concept would be most likely to
A. set up a special service to help consumers reduce expensive peak-hours energy consumption. B. lower prices until almost all consumers felt that prices were fair. C. use email to send customers a personal apology when blackouts occur. D. advertise its "public service role" to improve its image with the public. E. None of these answers is correct.
When products in an industry are relatively homogeneous and price is a key purchase consideration,
A. competition-based pricing becomes more important. B. demand-based pricing dominates pricing decisions. C. firms tend to use secondary-market pricing. D. cost-based methods like markup pricing are dominant. E. customary pricing is often used.