Anita's success lies in the fact that she is courageous and broad-minded. What type of personal values does she possess?

a) Instrumenta
b) Terminal
c) Organizational
d) Individual


A

Communication & Mass Media

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Marketing involves __________.

A. segmentation of the audience B. a reliance on existing perceptions C. persuasion of the audience as a goal in itself D. all of these choices E. none of these choices

Communication & Mass Media

Which of the following is not one of the ways W. Lance Bennett says current news practices distort or bias news content?

a. instantaneous news b. fragmented news c. personalized news d. dramatized news

Communication & Mass Media

Before his job interview, Anderson buys a new suit and gets a haircut. On the morning of his interview, he tells himself that he is a great candidate for this job and that the interviewer is sure to like him. Anderson's preparations are a type of __________.

A. impression management B. other-enhancement C. low self-esteem D. self-fulfilling prophecy

Communication & Mass Media

If good listening skills are used, listening to a complex lecture should require no more mental effort than listening to a comedian tell jokes.

Answer the following statement true (T) or false (F)

Communication & Mass Media