According to the "struggle spectrum," which of the following is closest to the "fight" end of

the scale?

A) disagreement
B) campaign
C) litigation
D) dispute


C

Communication & Mass Media

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P.S., or postscript, is one of the least read portions of a letter

Indicate whether the statement is true or false

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. People do not like to read online, instead, they scan copy, much the same way they look at full-size newspapers. 2. We’re currently working in a digital advertising age. 3. The first thing you need to do in website ads is get them to stay at the website. 4. Ad dollars are moving away from television and moving toward online video. 5. Image ads are basically banners at the top of webpages.

Communication & Mass Media

Name and discuss the types of people crossing cultural boundaries.

What will be an ideal response?

Communication & Mass Media

What theory suggests that the media determines our interpretation of the world around us?

A. social construction theory B. cultural imperialism theory C. gatekeeping theory D. uses and gratifications theory

Communication & Mass Media