When writing a solicited cover letter using the AIDA plan, what type of information should be included in the attention section?
A) An outline of your skills that qualify you for the position
B) The name of the position applying for
C) A list of keywords indicated in the ad
D) Contact information
E) Who you know at the company
Answer: B
Explanation: B) Gaining attention is relatively easy when you write a solicited cover letter—your reply to an employment advertisement or job posting that requests applications.
You might also like to view...
. ____________________ is the impact of information to change decision-making
Fill in the blank(s) with correct word
Your text identified an ethical issue in marketing research by pointing out that it is unethical for a firm to send out phony ________ simply to get ideas for conducting their own research
A) RFZ's B) RFD's C) RFP's D) RRR's E) RPF's
A salesperson would be most likely to use Standard & Poor's during which stage of the personal selling process?
A) preapproach B) approach C) sales presentation D) overcome objections E) close the sale
Geoffrey ________ complete his essay for English class on time because he ________ all week
A) doesn't/procrastinates B) didn't/had procrastinated C) don't/procrastinated D) didn't/has procrastinated