_________ always appear larger than _________
a. Shares; ratings
b. HUTs; PUTs
c. Ratings; shares
d. AQH ratings; cumes
e. Frequency counts; reach
a
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Kenneth Burke suggests there is a great deal of consistency in what individuals find dramatic and how to make their language the most potent
Indicate whether the statement is true or false
Human communication is ______ from all other forms of communication in that it is ______ by its users to stand for and represent in the meanings the users create
Fill in the blank(s) with the appropriate word(s).
Maintaining eye contact helps in understanding how the audience is reacting to your speech
Indicate whether the statement is true or false
If you simplify a topic too much you risk boring or insulting the audience
Indicate whether the statement is true or false.