Advertising "puffery" is a term for a(n)________
A) straightforward promotional message
B) claim of superiority that cannot be proven or disproven
C) emotional appeal to customers
D) subliminal appeal to customers
E) value-added promotion
B
You might also like to view...
Which of the following is NOT true regarding the Internet and the practice of public relations?
A) Media professionals do not trust online information because it cannot be verified. B) The Internet is a great potential repository of education-based information. C) Many public relations firms employ interactive specialists and groups. D) Many public relations firms specialize in online communications.
The new ________ salary for 12 ________ is $90,000
A) principal's/ months' B) principals/months C) principal's/months D) principals'/months
________ is the process of coordinating the flow of goods, information, and services among members of the supply chain.
Fill in the blank(s) with the appropriate word(s).
Larue buys an iPod for $150 and a new laptop for $1,200, and signs a one-year employment contract for a $4,800 monthly salary to start at the beginning of the next month. The Statute of Frauds covers A) the employment contract, and the laptop and iPod purchases
B) ?the employment contract and the laptop purchase only. C) the employment contract only. D) the laptop and iPod purchases only.