To increase the effectiveness of e-mails, some researchers are employing "heat mapping," which tracks eye movements with cameras to measure what people read on the computer screen
Indicate whether the statement is true or false
TRUE
You might also like to view...
Internal demand for a firm’s finished products is?
a. Independent demand b. Dependent demand c. Both independent and dependent demand d. Neither independent nor dependent demand
Why did the makers of the cleaning product Jif change its name to Cif?
a. as part of an international standardisation strategy b. they were sued by the makers of Jif lemon juice c. because ‘cif’ means ‘clean’ in a number of languages d. as part of their product portfolio management – they had too many similar products e. it was a printing error
A smaller supplier with limited capacity for growth may need to eliminate some existing customers to meet the increased requirements of a larger customer
a. True b. False Indicate whether the statement is true or false
The independent auditor should acquire an understanding of the internal audit function as it relates to the assessment of control risk because
A. Internal audit programs, audit documents, and reports can eliminate the need for the independent auditor's staff. B. The procedures performed by the internal audit staff may eliminate the independent auditor's need for an extensive study and evaluation of internal control. C. The work performed by internal audit personnel may be a factor in determining the nature, timing, and extent of the independent auditor's procedures. D. The understanding of the internal audit function is an important substantive procedure to be performed by the independent auditor.