Liz Zackery just launched a firm in the sporting goods industry
On the day the company was launched, Liz issued a press release, indicating that the vice president of New Balance, a highly respected athletic shoe and sports apparel company, had agreed to serve on her board of directors. Liz knows that such a high quality appointment will send an important message to her potential clientele. This phenomenon is referred to as ________.
A) championing
B) signaling
C) profiling
D) indicating
E) trumping
B
You might also like to view...
The ________ Clause of the U.S. Constitution prohibits the government from promoting one religion over another.
A. Due Process B. Privileges and Immunities C. Establishment D. Free Exercise
Why are ad expenditures high for products in the introduction stage of the PLC?
What will be an ideal response?
To train the sales reps, the company should most likely:
A) ask the sales reps to read three classic sales texts and engage in a role-playing workshop B) hire a trainer who understands sales techniques to train the sales reps in groups of three C) send the sales reps to a standardized course that teaches sales theory D) develop an in-house training course focused on product knowledge supplemented by a refresher in sales techniques delivered by a hired company E) send the sales reps to shadow the product developers to learn how they develop products for the company
The Sneed Corporation issues 10,000 shares of $50 par value preferred stock for cash at $70 per share. The entry to record the transaction will consist of a debit to Cash for $700,000 and a credit or credits to
A) Preferred Stock for $700,000. B) Preferred stock for $500,000 and Paid-in Capital in Excess of Par Value-Preferred Stock for $200,000. C) Preferred Stock for $500,000 and Retained Earnings for $200,000. D) Paid-in Capital from Preferred Stock for $700,000.