The marketing concept changed the focus from finding the right customer for a product to producing the right product for a customer and doing it better than the competition by specifically focusing on all of the following EXCEPT ________
A) realizing a profit by satisfying customers over the long term
B) creating one product designed to meet the needs of all customers
C) aligning all functions of the organization to meet or exceed customer needs
D) identifying customer needs before the product is designed and produced
E) focusing on products with the highest profit
B
Explanation: B) Customer retention was not a primary focus during the marketing era. Acquiring customers was more important. In order to acquire new customers, companies had to determine what customers wanted before the product was designed and produced. The organization aligned its functions to meet or exceed those customer needs as well. A profit could be achieved by satisfying customer needs over the long term. However, the retention of those customers was not the key. The ability to meet customer needs was far more important. Since customers desired different products, companies learned to develop multiple products to meet different customer tastes.
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