Internet buyers are sometimes surprised to see online retailers using information about their past purchases to customize promotions targeted to them the next time they visit the retailer's website. The retailer is using the information to
A. reward customer loyalty.
B. increase the share of wallet from their best customers.
C. comply with Homeland Security requirements.
D. create traffic in their brick-and-mortar stores.
E. shift from a general merchandise retailer to a private-label retailer.
Answer: B
You might also like to view...
Describe the job characteristics model, its five components, and the outcomes to which those components lead.
What will be an ideal response?
Stocks A and B have the same price and are in equilibrium, but Stock A has the higher required rate of return. Which of the following statements is CORRECT?
A. Stock B must have a higher dividend yield than Stock A. B. Stock A must have a higher dividend yield than Stock B. C. If Stock A has a higher dividend yield than Stock B, its expected capital gains yield must be lower than Stock B's. D. Stock A must have both a higher dividend yield and a higher capital gains yield than Stock B. E. If Stock A has a lower dividend yield than Stock B, its expected capital gains yield must be higher than Stock B's.
A survey could be used to gather data from a large population about which promotions consumers have seen and their reactions to those promotions.
Answer the following statement true (T) or false (F)
A drive-through system at a fast food restaurant where the first facility takes the order, the second takes the money, and the third provides the food is an example of a:
A) single-channel, single-phase arrangement. B) single-channel, multiple-phase arrangement. C) multiple-channel, single-phase arrangement. D) multiple-channel, multiple-phase arrangement.