Which of the following is an efficiency objective of the social media process?
A) to provide users with a sense of belongingness
B) to operate within time and cost constraints
C) to increase the market share of the social media provider
D) to generate loyalty and brand authority
B
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Multiplying a vehicle's rating times opportunities to see (OTS) for an advertisement calculates the:
A) cost per thousand (CPM) B) gross rating points (GRP) C) cost per rating point (CPRP) D) frequency
Which of the following is an increasingly popular form of gathering physical evidence of fraud?
a. reviewing spending habits of the those possibly involved b. confiscating and searching computers c. tracking missing inventory through bar codes d. creating and viewing surveillance tapes
If sales volume expands materially late in the year, days' sales in receivable will be:
a. unaffected by the choice of a natural business year over a calendar year-end. b. understated in one year and overstated in the following period. c. understated. d. overstated.
Assume that sales are predicted to be $3,750, the expected contribution margin is $1,500, and a net loss of $250 is anticipated. The break-even point in sales dollars is:
A. $4,375. B. $1,750. C. $4,000. D. $2,500. E. $4,250.