According to the text, examples of Aristotle's topoi include all of the following except

a. arguments of establishing truth

b. arguments of degree regarding more or less.
c. arguments of past fact.
d. arguments of future likelihood.


a

Communication & Mass Media

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Communication apprehension is best described as:

A. The overwhelming excitement a person feels when communicating. B. The panic the audience feels when they listen to a speaker they cannot relate to. C. The real or anticipated fear of communication in a variety of settings such as one on one communication or small group communication. D. The first step in creating a sense of greater co-orientation.

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. An audience’s preexisting relationships with the speaker will affect how they view him or her personally and what they expect from the person’s presentation. 2. Compliance-gaining research focuses on the person doing the persuading rather than the person being persuaded. 3. Beliefs are deeply held judgments of significance. 4. Claims of conjecture are persuasive messages that contend what will be true or false in the future. 5. Claims of policy are persuasive messages that contend what action should or should not be taken.

Communication & Mass Media

_____ is the unique technical terminology of a trade or profession that is not generally understood by outsiders.

a. Abbreviation b. Acronym c. Jargon d. Slang

Communication & Mass Media

The fragmentation of the audience that results from focusing on demographic information makes it difficult to make good choices about how to engage with your audience

Indicate whether the statement is true or false

Communication & Mass Media