Rules for how we are supposed to live and who we are supposed to be are known as

A) direct definitions.
B) identity scripts.
C) self-fulfilling prophecies.
D) social comparisons.
E) attachment styles.


B

Communication & Mass Media

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A brand places it messages using Google ads. In the PESO model, which medium type is this?

a. paid media b. earned media c. shared media d. owned media

Communication & Mass Media

The audience's perception of a speaker's competence, trustworthiness, and dynamism is termed

A) credibility. B) charisma. C) character. D) personality.

Communication & Mass Media

Your mother tells you that you are going to go to jail for a year if you don’t clean up your room. According to the extended parallel process model, this statement may not be effective because of which key element?

a. The perceived credibility of the speaker b. The perceived probability of the threat c. The perceived efficacy of the solution d. The perceived power of the speaker

Communication & Mass Media

The social, symbolic, and material practices of a social group that shape its members' perspectives and communication processes are known as __________

a. understanding b. co-cultures c. standpoint d. ethnocentricism e. relativism

Communication & Mass Media