Unlikebusiness-to-consumer (B2C) e-commerce, business-to-business (B2B) e-commerce:
A. involves lower sums of money.
B. requires much less negotiation.
C. results in long-term supply chain relationships.
D. uses opt-in email as a primary advertising medium.
Answer: C
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Which of the following is usually not part of an ERP's core applications?
a. OLTP applications b. sales and distribution applications c. business planning applications d. OLAP applications
All of the following are mentioned in the text as specific objectives of a questionnaire EXCEPT:
A) translate the researcher's information needs into a set of specific questions that respondents are willing and able to answer. B) minimize demands imposed on respondents. C) minimize response error. D) collect demographic information that can be used in later direct mail campaigns. E) B and D
When developing links to other content, which of the following will help create the most compelling links that improve the readability of the site?
A) Links that support content skimming but not navigation B) Cute, catchy phrases C) Links that clearly identify where a link will take the reader D) Using a list to present all links in one location E) Links that support navigation but not content skimming
A marketing manager is considering a new advertising campaign for Guzzle Beverages. She purchases six months of scanner data for Cruncheez Snack Foods, a company that recently ran a similar campaign. She wants to use this information to determine the campaign's effectiveness before implementing it for Guzzle. In this case, the marketing manager is using ________ to collect the needed information for research.
A. unstructured interviews B. mechanical observation C. secondary data D. behavioral data E. observational data