Of the adopters of new technologies, the members of the early majority
A) are deliberate and take longer to decide to use something new.
B) include organizations to which others look for leadership.
C) tend to be isolated and highly conservative.
D) are critical to the success of a new technology.
E) tend to be the most adventurous and willing to take risks.
A) are deliberate and take longer to decide to use something new.
The members of the early majority represent 34 percent of adopters. These adopters are more deliberate and take longer to decide to use something new. Often they are important members of a community or industry, but they typically are not the leaders. It may take a while for the technology or new product to spread to this group, but once it does, use will begin to proliferate into the mainstream.
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