What is the significance of a branded service?
A. It is any high-cost service offered by a brand only to its premium customers.
B. It is a service offered by a brand primarily to reinforce previous promotion.
C. It is a recommendation for a specific brand, given by one customer to another.
D. It is a service that can develop selective demand for a specific brand.
E. It is a valued service of a brand not directly related to the core product offering.
Answer: E
You might also like to view...
Jackie's parents loaned her $80,000 to fund her college education. Her parents are not charging interest. They desire to be paid one lump sum of $80,000 when Jackie can accumulate that amount. Jackie established a savings plan that earns 8% compounded annually. Her new job promises to pay an annual holiday bonus that will enable her to make equal annual, year-end deposits of $6,400. Approximately
how many years will it take Jackie to accumulate the $80,000? A) 8 years B) 8.5 years C) 9 years D) 12.5 years
Which of the following is not a source of unsystematic risk?
A) A major economic downturn B) A crippling labor strike C) A competitor's successful advertising campaign D) The departure of a firm's chief executive officer E) The expiration of a patent
Interest rates, inflation, and consumer income that influence the marketing environment are called _____ factors.
A. economic B. socio-demographic C. political D. government E. consumption
Lowland Corp. devised a Wi-Fi based home security system that was not very popular initially. However, a few years later, the technology was in high demand in the market. This is an example of
A) disruptive innovation. B) contracted development. C) upward innovation. D) a product champion. E) technology followership.