A recent survey was conducted to compare the cost of solar energy to the cost of gas or electric
energy.
Results of the survey revealed that the distribution of the amount of the monthly utility
bill of a 3 -bedroom house using gas or electric energy had a mean of $104 and a standard
deviation of $10. If the distribution can be considered mound-shaped and symmetric, what
percentage of homes will have a monthly utility bill of more than $94?
A) approximately 34% B) approximately 16%
C) approximately 95% D) approximately 84%
D
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Which of the following techniques has the reorder point based on each inventory item's sales rate?
a. cyclical reordering b. reorder point (ROP) analysis c. ABC analysis d. EOQ models
Business-to-business ads have tended to use the rational advertising appeals almost exclusively. In recent years, there has been a move to use more:
A) sex appeals B) emotional appeals C) fear appeals D) scarcity appeals
The chairman of the Federal Reserve Board, under whose leadership the inflation rate reduced from about 10 percent to about 4 percent in the 1980s was
A. Arthur Burns. B. G. William Miller. C. Paul Volcker. D. Alan Greenspan.
________ is the practice of sending messages only when consumers express a willingness to become more involved with the brand
A) Relationship marketing B) Permission marketing C) Cause marketing D) Defensive marketing E) Horizontal marketing