A hearing protection organization is planning a television advertising campaign to encourage young people to wear ear plugs at concerts and loud movies. They want to know which is more effective, a commercial that features a young person with bad habits and hearing damage or a commercial that features a young person with good habits and excellent hearing. They design two versions of the
commercial. The first commercial features a female musician who wears earplugs and has excellent hearing. The second commercial features a young woman with hearing damage. The subjects rated the second commercial much higher than the first, however the researchers discovered that the subjects found the woman in the first commercial unattractive. For this study, "attractiveness" would be which of the following variable types?
a. Confounding variable
b. Predictor variable
c. Dependent variable
d. Independent variable
a
You might also like to view...
Your text recommends all of the following techniques for practicing your speech EXCEPT
A) informally discussing your topic with friends. B) speaking very rapidly so you will get used to saying the words. C) standing up while you practice. D) looking at yourself in a mirror as you speak. E) practicing in the room where you will be giving the presentation.
You should not use emotional appeals in
informative speaking. Indicate whether the statement is true or false
Vince, a PR professional, has been hired by Rialto Theatres to develop a PR campaign. As part of his research, Vince attends movies at different Rialto locations and times to gain an understanding of what consumers encounter and how they behave. Which research method is Vince using?
a. focus group observation b. participant observation c. content analysis d. in-person survey
Both dubbing and electronic editing are nondestructive
Indicate whether the statement is true or false