In a corporation that has a many businesses, the corporation needs one ______.

a. corporate strategy
b. business strategy
c. functional strategy
d. divisional strategy


a. corporate strategy

Business

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There are three types of nonresponse: refusals, break-offs, and item omission

Indicate whether the statement is true or false

Business

Age, ethnicity, religious preference, income, and education level are all examples of ______, or the personal characteristics or attributes of an audience.

a. inherited character traits b. personality c. demographics d. cultural background

Business

Kayla just celebrated her 50th birthday and her 20th year working for her organization. Her celebration was dampened when the organization fired her and replaced her with a younger worker whom the organization could pay less. It is likely Kayla experienced ______ discharge.

A. wrongful B. constructive C. economic D. express

Business

A _____ is a hypothetical variable made up of a set of component responses or behaviors that are thought to be related.

A. construct B. scale point C. non-bipolar descriptor D. statistical parameter E. relationship

Business