Case Study Krusteaz: How did Krusteaz use online media to promote its products?
a. It posted hours of YouTube how-to videos.
b. It presented a Facebook live-stream video series called Creating-With-Krusteaz.
c. It shared customer recipes each day on its website for a month.
d. It conducted an online contest for the most creative Kresteaz holiday treats.
a. It posted hours of YouTube how-to videos.
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In transformational leadership the person takes the role of a transforming agent and can change the behavior and outlook of his/her followers
A. True B. False
Matching
36) A speech that is prepared with a specific audience in mind 37) A way of dealing with an audience opposed to your viewpoint by finding a means of identifying with audience members 38) Collection and consideration of the audience?s vital statistics 39) Collection and consideration of information about the characteristics, values and attitudes of your audience 40) The hardest type of audience to deal with A) Common-ground approach B) Identification-centered approach C) Indifferent audience D) Demographic audience analysis E) Audience-centered F) Audience analysis G) Rhetorical analysis H) Statistical analysis I) Issue-centered J) Opposed audience
The statement "I want to convince the audience that a manned flight to Mars is possible" is an example of a ____.
a. proposition of fact b. proposition of value c. proposition of policy d. proposition of science
When something hinders or prevents an audience member from receiving a message, it is called ________
Fill in the blank(s) with correct word