Describe the two broad areas of critical responsibility held by the PR practitioner as they provide the strategic link between an organization and key stakeholders.
What will be an ideal response?
PR practitioners have an obligation to function ethically and an opportunity to serve as ethics counsel to an organization.
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If the actress Kate Hudson was to give a speech on the current Medicare policies her main goal in the
introduction would be to A. preview her main points. B. establish relevance with her audience C. capture the audience's attention. D. establish her credibility with the audience.
The two major components of the idea of “globalization” are ______.
A. the dissemination of media products globally and the compression of time and space B. the dispersal of media ownership globally and the compression of time and space C. the dispersal of media ownership and of media products globally D. the dominance of developing nations in media production and the dispersal of media ownership
In order to manage your emotions in a conflict situation, it would be most helpful to do which of the following?
A. Immediately confront the other person so the anger doesn't fester. B. Don't prepare what you will say so your message will be genuine. C. Use self-talk to calm your emotions. D. Stand over the other person to communicate that you're in control.
Organizations such as PRSA and IABC have sought to promote professionalism in public relations by ________
A) supporting government licensing of public relations B) establishing voluntary accreditation programs C) demanding an increase in practitioner minimum salaries D) requiring minimum competency tests for new practitioners E) filing lawsuits against unethical practitioners