Logistics restructuring is an element associated with the ________ dimension of supply chain integration
A) synchronized planning
B) information integration
C) workflow coordination
D) new business model
D
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Porsche AG uses the label "Top Guns" to describe one segment of its customers, namely those who care about power and control and who expect to be noticed. Such a profile would be based on which type of segmentation?
A) demographic B) occupational C) psychographic D) behavioral E) gender
As the marketing manager at Secure Services, a home security systems company, you have been asked to devise a new sales and marketing strategy for a new line of sophisticated alerting systems called "Imperio"
These alerting systems can be programmed to meet individual specifications, have special child lock features, and require the thumb impression of the home-owner(s) for a visitor to be allowed inside the house. The two previous promotional ventures failed to elicit much consumer response because most people were unaware of the benefits of such devices except for those consumers who were specifically looking for them. Can the use of e-mail marketing by Secure services be justified for its current marketing effort? Why or why not?
Jake Adams works for a marketing research firm and is currently conducting research for a company that wants to investigate multiple international markets for the possibility of expansion
Internet-based survey research would be the most attractive research option for Jake if his client ________. A) places a high emphasis on speed B) requires a small sample size C) places a high emphasis on following intrusive research methods D) wants to exercise full control over the online sample E) places a high emphasis on ethnographic research
Who will write the marketing plan in a small sized, start-up firm?
A) the chief executive officer B) the retail outlet manager C) the brand manager D) the product manager