In a low-context culture, language and the meaning of words is not as important to communication as subtle contextual cues such as facial expressions and voice.

Answer the following statement true (T) or false (F)


False

Communication & Mass Media

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What theory would most readily be associated with the debate over whether or not television violence makes viewers, particularly children, more violent?

A. Two step flow. B. Pseudo environment. C. Magic bullet. D. Multiple step flow.

Communication & Mass Media

_________ and messages do not only reflect society, but, instead, also create meaning and future direction for the audience.

A. Representations B. Mediated messages C. Tropes D. Movies

Communication & Mass Media

The man who invented the World Wide Web enabling any computer in the world to link to any other computer in the world is:

a) Leonard Kleinrock; b) Paul Baran; c) Ilan Tonke; d) Tim Berners-Lee; e) Joseph Licklider

Communication & Mass Media

Using a sports star in an advertisement to endorse a candy bar is an example of ____________.

a. a story. b. the halo effect. c. a comparison. d. a metaphor.

Communication & Mass Media