Using a sports star in an advertisement to endorse a candy bar is an example of ____________.
a. a story.
b. the halo effect.
c. a comparison.
d. a metaphor.
b. the halo effect.
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The presence of incompatible goals creating the grounds for conflict occurs during the ___________ phase of conflict.
Fill in the blank(s) with the appropriate word(s).
The _____ need of friendship is about seeking new ideas and expanding your worldview
A) utility B) affirmation C) ego support D) stimulation
Which of the following is a potentially constructive way to balance power in a negotiation?
A. Focusing on your own needs and tasks B. Hiring a mediator to help you C. Using your skills in manipulation D. Feigning ignorance E. Beginning to avoid people who we perceive to have higher power
When developing advertising strategy for reaching children you should:
a.Remember that dads want to be involved more than moms b.Use engagement that is culturally embedded and repetitive c.Reconsider the approach you will have to take for damage control d.Calculate the “nag” factor into the parental response rate