Political advertisements may be most effective in low-profile elections
a. True.
b. False.
a
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When your audience knows about a topic but is unfamiliar with the details, the best purpose to focus
on is agenda setting. Indicate whether the statement is true or false
Which of the organizational patterns isamong the most popular and the easiest to use when organizing a speech?
a. causal b. topical c. spatial d. chronological
To develop sensitivity to the attitudes of various priority publics, a PR person must develop:
a. persuasion techniques for each one. b. different strategies for each one. c. empathy for each one. d. none of the above
Logan and Abigail met in an online chat room. They've been e-mailing back and forth, trying to get to know one another. Abigail uses a lot of emoticons to convey her emotions, whereas Logan likes to insert images and replace profanity with random punctuation. These interactions illustrate the influence of nonverbal communication on ________ communication.
A. computer-mediated B. romantic C. cross-cultural D. gender