A federally protected trademark can be "abandoned" and lose protection through non-use

Indicate whether the statement is true or false


True

Business

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Americans typically want to "go it alone." As a result, they may be outnumbered in a negotiation situation

Indicate whether the statement is true or false

Business

The approach to cost reduction that studies whether components can be redesigned or standardized or made by cheaper methods of production without adversely impacting product performance is termed as ________

A) maintenance, repair, and operating (MRO) B) product value analysis (PVA) C) vendor managed inventories (VMI) D) supplier performance management (SPM) E) supplier added value effort (SAVE)

Business

A major disadvantage of the marketing concept is that it is limited to current, expressed needs

Indicate whether the statement is true or false

Business

The key to making a user-generated content site effective is what?

A) Consistent addition of new information B) Links to corporate websites C) Valuable and easy-to-use data D) Video E) Access by invitation only

Business