Data mining, as it is practiced in the ad industry today, ordinarily requires physically searching thousands of file folders with paper documents, for nuggets of information useful for an advertising campaign

Indicate whether the statement is true or false.


Answer: False

Communication & Mass Media

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What are vocal stereotypes?

What will be an ideal response?

Communication & Mass Media

Listeners who embrace the speaker?s position during a persuasive speech experience the

boomerang effect. Indicate whether the statement is true or false

Communication & Mass Media

With the rise of media consolidation, media programmers have shifted their focus away from _____________ and towards _____________.

a. the vehicle; the message b. the message; the vehicle c. the consumer; the message d. the vehicle; the consumer

Communication & Mass Media

Why is it important to be aware of time limits?

What will be an ideal response?

Communication & Mass Media