With the rise of media consolidation, media programmers have shifted their focus away from _____________ and towards _____________.

a. the vehicle; the message
b. the message; the vehicle
c. the consumer; the message
d. the vehicle; the consumer


a. the vehicle; the message

Communication & Mass Media

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What is one of the main goals of an introduction?

A. Gain the audience's attention. B. Preemptively offer an apology for lack of research. C. End the speech with a bang. D. Motivate the audience to action.

Communication & Mass Media

What is selective exposure? Why is it important for a speaker to anticipate selective exposure? What can a speaker do to lessen its effects?

What will be an ideal response?

Communication & Mass Media

An ethical view that tries to balance the interests of everyone involved and provide them all with some benefit is known as the ______.

A. categorical imperative B. principle of utility C. veil of ignorance D. golden mean

Communication & Mass Media

The statement in Fernando's speech, "Hamas is an Arabic acronym for the Islamic Resistance Movement, a Palestinian Islamic fundamentalist organization established in 1987

It is an offshoot of the Muslim Brotherhood which has carried out numerous terrorist attacks on Israelis," is a form of supporting material known as a. a brief illustration. b. an analogy. c. a definition. d. a description.

Communication & Mass Media