Explain the common problems that international marketing researchers encounter
What will be an ideal response?
International researchers deal with less homogeneous markets. The markets often vary greatly in their levels of economic development, cultures and customers, and buying patterns. Good secondary data are difficult to find in many foreign markets. Because of the scarcity of good secondary data, international researchers often must collect their own primary data. In addition, choosing representative samples and finding methods of contacting participants can be a formidable task. Cultural and language differences can present obstacles in interpreting the data and drawing realistic conclusions. Consumers' attitudes in other countries may hinder the process of collection.
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A cancelled check would be a source document for which of the following?
a. recording a purchase of inventory on credit b. recording cash received on an customer account c. recording accrued payroll d. recording a cash payment to a creditor
If you have submitted a résumé and cover letter, you will not be required to fill out a job application form
Indicate whether the statement is true or false
In the context of pay planning and administration, which of the following is a solution to the problem of pay compression?
A. Setting maximum rates of pay that are close to the maximums paid by other companies for similar jobs B. Cutting the number of jobs in an organization and training a small group of employees to handle all roles C. Recruiting new college graduates for management or professional jobs at salaries above those of current jobholders D. Increasing overtime payment to senior employees and forbidding new hires from working overtime
To ensure the validity of a statistical technique, we must first check the required ____________________
Fill in the blank(s) with correct word