Define customer-perceived value
What will be an ideal response?
Customer-perceived value is defined as the customer's evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers. Importantly, customers often do not judge values and costs accurately or objectively. They act on perceived value. A customer buys from the firm that offers the highest customer-perceived value.
You might also like to view...
What are the major functions performed by marketing public relations? Illustrate with examples
What will be an ideal response?
Fatigue, rest, or unavoidable delays are not factored into a work standard by the performance rating factor
Indicate whether the statement is true or false
HMOs typically pay network physicians or medical groups a fixed annual or monthly payment for each member, regardless of the frequency or type of service provided. This payment is called a
A) pro-rata charge. B) persistency bonus. C) capitation fee. D) corridor payment.
You should only use the mean when your data are…
a. nominal, ordinal, interval or ratio b. ordinal, interval or ratio c. interval or ratio d. ratio only