List the three levels of management in the traditional pyramid. Give an example of a task that a manager at each level might perform.
What will be an ideal response?
Managers may be classified into three levels: top, middle, and first-line.
Top managers make long-term decisions about the overall direction of the organization and establish the objectives, policies, and strategies for it. They need to pay a lot of attention to the environment outside the organization, being alert for long-run opportunities and problems and devising strategies for dealing with them. Thus, executives at this level must be future oriented, dealing with uncertain, highly competitive conditions.
Middle managers implement the policies and plans of the top managers above them and supervise and coordinate the activities of the first-line managers below them.
Following the plans of middle and top managers, first-line managers make short-term operating decisions, directing the daily tasks of nonmanagerial personnel.
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A. a ten-year government bond that is in greatest demand by investors who want to hold it until it matures. B. a ten-year government bond that can be used to pay estate taxes, also known as a flower bond. C. a non-taxable ten-year government bond. D. a ten-year government bond that was the most recently issued.
Who does a planning horizon of two to five years apply to?
a. Top-level management b. General management c. Middle-level management d. Lower-level management e. All levels of management
The words "for," "and," "nor," "but," "or," "yet," and "so" are ____.
A. connectors B. conjunctions C. either a. or b. D. neither a. nor b.
Direct marketing is
A. a strategy that works best when a producer has little working capital. B. direct communication between a seller and an individual customer using a promotion method other than face-to-face personal selling. C. an effort to sell through only one intermediary. D. personal sales contact between a representative of the company and an individual consumer. E. primarily concerned with the degree of market exposure.