One function of the speech introduction is to establish credibility

Indicate whether the statement is true or false


true

Communication & Mass Media

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The converged media environment

a. consolidates the broadcast media b. removes the divide between print and electronic sources c. issues news to everyone through the Internet d. puts together similar news stories

Communication & Mass Media

Please define content analysis and identify any problems with this approach

What will be an ideal response?

Communication & Mass Media

Lay testimony can be used to establish the objective validity of ideas

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following is NOT cited as a contributing factor to the rapidly changing PR profession?

a. online community management b. multi-tier campaigns c. social media analytics d. content amplification

Communication & Mass Media