One function of the speech introduction is to establish credibility
Indicate whether the statement is true or false
true
Communication & Mass Media
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The converged media environment
a. consolidates the broadcast media b. removes the divide between print and electronic sources c. issues news to everyone through the Internet d. puts together similar news stories
Communication & Mass Media
Please define content analysis and identify any problems with this approach
What will be an ideal response?
Communication & Mass Media
Lay testimony can be used to establish the objective validity of ideas
Indicate whether the statement is true or false
Communication & Mass Media
Which of the following is NOT cited as a contributing factor to the rapidly changing PR profession?
a. online community management b. multi-tier campaigns c. social media analytics d. content amplification
Communication & Mass Media