According to your text, soft-to-hard organization of supporting material relies chiefly on the principle of _________

Fill in the blank(s) with the appropriate word(s).


Answer: recency

Communication & Mass Media

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According to the text, the essence of interpersonal communication is

A) conflict. B) conversation. C) language. D) feedforward.

Communication & Mass Media

Which one of the following does the PR practitioner use as framework for addressing organizational problems and opportunities?

a. marketplace environment conditions b. the organization’s stakeholders c. target audience research d. the organization’s mission

Communication & Mass Media

____________________ is the logical arrangement of evidence in a speech.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

When analyzing coalitions in a conflict, the member who is "out" is called:

A. the intermediary. B. the investigator. C. the mediator. D. the isolate. E. the instigator.

Communication & Mass Media