Researchers found that audiences see speakers who use presentational aids as __________.

A. lazy and less prepared to verbalize
B. unusual, but entertaining
C. more professional and better prepared
D. lacking public speaking anxiety


Answer: C

Communication & Mass Media

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Indicate whether the statement is true or false.

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When deciding on a new radio format, the first step is to

a. review the competition. b. hire a new DJ. c. ask your advertisers what kind of music they like. d. eliminate news coverage.

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Modes of building and expressing affection can be placed on a continuum from ________ to ________. a. None of these choices is correct

b. activity-based to instrumental c. doing/instrumental to dialogue/expressive d. male-deficit model to alternate paths e. instrumental/expressive to dialogue/doing

Communication & Mass Media

Immersive advertising incorporates a brand or product into actual storylines in media

Indicate whether the statement is true or false

Communication & Mass Media