Maintaining high ethical standards:
A) can strengthen your relationship with a customer
B) should be secondary to closing a sale
C) is rare in the world of sales
D) will lead to lost revenue for a company
E) often puts you in conflict with your customers
A
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A marketer's fixed costs are $400,000, the variable cost is $16 per unit, and the price of the product is $24 per unit. What is the company's break-even point in dollar sales?
What will be an ideal response?
Bradley is a media consultant for a statewide political campaign. His primary strategy is customizing messages for different segments of the population based on demographics and other relevant characteristics. Beyond that, he designs messages that he believes his target audience will be likely to share with those who are harder to reach. Which quality of new media does this best exemplify?
a. two-way b. novel c. technologically advanced d. individualized
When managers motivate employees with compensation and job opportunity, they are utilizing which of the following managerial functions?
A. Synergizing B. Controlling C. Leading D. Planning E. Organizing
Sally purchased a used toaster at a yard sale. The seller told Sally that although the toaster was over ten years old, she had not had any problems with it. Sally takes the toaster home and uses if for a few months. One day, however, as Sally was using the toaster, it malfunctioned and caused a small fire in Sally's kitchen along with significant smoke damage. Sally decides that she wants to sue
the manufacturer of the toaster and that she is going to do so within one month of the fire. What would likely be the manufacturer's best defense in a strict liability in tort action brought by Sally? a. The statute of limitations b. The statute of repose c. The fact that Sally bought the toaster at a yard sale, not from a recognized retailer d. There would be no viable defense.